James Musk - Founder, Director
James is a highly accomplished sales and business development leader with over 25+ years of experience. His career is marked by a series of high-impact achievements and a reputation for driving sustainable growth across complex and competitive markets.
His career highlights include negotiating a long-standing attachment selling contract between a global cybersecurity firm and a leading mobile provider, delivering keynote speeches including IBM's European Cyber Security Summit, and closing multiple seven-figure solutions, including the first fully managed cloud SIEM and EDR solution for Trustwave. In addition, James most recently created a Sales Development Team for SonicWall UK, whilst managing their Enterprise sales team.
Over the past two years, James shifted his focus to entrepreneurship, founding Hollow Head Threads, a sustainable and ethical menswear brand. Through this venture, he gained valuable experience in marketing and advertising strategies, including staged and omnipresent approaches. This hands-on experience broadened his expertise and enhanced his ability to implement innovative and effective sales and growth strategies—skills that seamlessly translate into his role as the founder of Sales Tactics.
At Sales Tactics, James combines his extensive sales background with his newfound marketing insights, offering clients a unique blend of lead generation and proposition development services. His holistic approach to sales and growth ensures that partners not only meet, but also exceed their goals.
Mark Evans - Director
With over 25 years of experience in IT sales and leadership, Mark is a results-driven professional with a proven track record of driving significant growth and delivering exceptional value to channel partners and customers. His expertise lies in the strategic development and execution of channel sales strategies, programs, and partnerships, consistently exceeding sales targets while fostering strong, lasting relationships.
Mark's key accomplishments include leading the strategic direction of a two-tier channel business at Kroll, where he successfully recruited 12 new partners in under 12 months, built a $4 million pipeline, and implemented a partner tiering model to maximize ROI. At SonicWall, he spearheaded the launch and expansion of the MSSP program across Europe, driving substantial growth in annual recurring revenue (ARR).
His experience also includes consistently surpassing enterprise sales targets at Trend Micro and establishing Integrity360’s UK presence from the ground up, where he managed P&L, marketing, alliances, and sales.
Adept at creating market-differentiating offerings, Mark has a proven ability to develop and execute comprehensive channel strategies that accelerate pipeline growth and close new business opportunities. With extensive industry knowledge and a history of success, he provides effective leadership and strategic direction in the dynamic IT sales landscape.
